i'm starting to think really hard about new products i want to make next year, and designs i thought were awesome but need to cut because they didn't resonate with the masses the way i hoped. i wonder if it's because i failed to get them in front of the right audience, or if they're just not as relatable to people who buy & send cards? probably a third thing, like i'm just so ahead of my time? my very sweet father told me that last week. i do believe it in some ways.

anyway! all this to say i put some stuff on SAAAAAAALE in my shop because, as much as i love it and am proud of it, i am either planning to rework it because i have a better visual for the message, or it's just going to disappear. think of it edition, collector's stationery. once it's gone it's gone. it's hard to say goodbye but i have some other great ideas i need to get out there and i just can't keep this shit in stock anymore.

Screen Shot 2017-11-28 at 3.43.29 PM.png