well! i mailed a really cool lenticular card i designed out to retailers this week and i am anxious to see if anyone is as amused by it as i am! it's been really hard for me not to post about my process and all the design iterations i've gone through with this project. i just feel like i'm on the cusp of something no one else in the greeting card circles i find myself in is doing. i think it's the most badass thing ever. i hope you agree!
since i decided to make stationery, i have been asking myself: what can i do that isn't letterpress? what can i do that isn't gold, holographic, or glitter foil? what can i do that isn't just painting pretty flowers on everything? i have been wondering how to set myself apart from other brands and have more of myself come through in my designs, and i really feel like i'm on the right track with all my new designs and products for NSS 2017!
the inspiration for the lenticular card came when we were driving from the montrose airport to telluride a couple of months ago on our ski trip. i was staring at one of silence's toys, a little phone that has a panda on it. i bought it for her because i handed it to her just to occupy her while i checked out, but then she wouldn't let me put it back without a huge fuss (how could i not see that coming???), so i figured whatever, it's cheap, happy to find something that makes her happy. the panda moves and says hi and bye depending on the viewing angle.
i'm an artist who happens to also be an engineer. i like making things. i like seeing how things work. i like when my brain hurts thinking about how things work. lenticular technology is so freakin' cool... once i finally did enough googling describing my daughter's toy phone image and learned the term "lenticular", i was completely set on making something with it for my card line. on our vacation i brainstormed tons of ideas for lenticular cards and researched places to print the cards for me. since then i've painted a handful of designs, i've received samples from several US manufacturers, and i've got more samples on the way! i'm really pumped to share something i hope you'll think is awesome, and although the technology is nothing new, i hope you will find it to be as new and refreshing of an idea for this indie stationery niche as it was for me!